Generating high-quality leads has become increasingly more challenging and complex for today’s B2B marketers. In fact, according to a recent study, 61% of marketers reported that generating quality leads was problematic for their organizations. To produce and deliver a healthy flow of quality leads, your lead generation strategy needs to focus on building relationships in a meaningful way while continually gauging and evaluating the lead’s potential for conversion. In this webinar you can hear:

  • How to create a lead generation strategy that aligns marketing and sales teams
  • Lead validation tools and tactics
  • Tips for creating effective lead nurturing campaigns
  • How to build a scoring and qualification approach that really works
  • Strategies for delivering leads at every stage of the conversion funnel